On November 20, 2017, Kocowa announced that it will celebrate K-Pop content in its newest program line-up. Launched in the U.S. this summer, the Korean entertainment streaming platform is a destination to watch popular Korean television programs in English, including drama, variety shows and K-Pop shows. 

Recognizing the growing fan base for K-Pop in the United States, Kocowa plans to increase the number of Korean music programs as part of the programming strategy. Kocowa chief executive officer Jeongsik Kim stated, “K-Pop is one of Korea’s most successful export products.”

“Korean musicians have become a cultural force on the world stage,” Kim continued. “The music genre captures the lifestyle of Korea’s youth. It is a perfect fit for the Kocowa platform, as we bring the biggest contemporary entertainment Korean stars, including G-Dragon, to U.S. screens. K-Pop content has become a key pillar of our programming strategy to cater to the increasing demand for K-pop shows.”

In September 2017, Kocowa started streaming “Weekly Idol, one of the most popular K-Pop programs in South Korea. The weekly program invites pop groups as guests.

Past “Weekly Idol” guests included BTS, Big Bang and Girls’ Generation. Many of these bands are also appearing on “Show! Champion,” a weekly music show hosted by comedian Kim Shin-young, which is also available exclusively on Kocowa, which continues to bring the superstars of Korean pop music to U.S. screens with “The Unit: Idol Rebooting Project,” hosted by Rain.

On November 23, 2017, Kocowa subscribers in North America and South America can experience how the internationally recognized rapper and singer-songwriter G-Dragon wowed audiences during his “2017 World Tour Act III, M.O.T.T.E.” concert with exclusive footage from his Seoul concert. The music program will be available with English, Spanish, Portuguese and Chinese translations.

Along with the K-Pop shows, Kocowa will also debut a slate of dramas and variety shows starring some of Korea’s most popular entertainers in November. New dramas include “Two Cops, She’s Not a Robot?!,” “Money Flower,” “Judge vs. Judge,” and more. Part of the variety show programming are “Yo-! Welcome to Korea” and “Little Too Crazy.”

“I believe K-pop contents is the power that fuels Kocowa’s platform and our engagement with Kocowa fans on social channels, including Facebook, Instagram, YouTube and Twitter,” Kim said. “Based on viewer data, we increased the number of our TV programs starring K-pop singers, such as ‘WANNACITY,’ ‘Weekly Idol’ and ‘It’s Dangerous Beyond the Blankets,’ as part of our strategy.”

Kocowa was launched by KCP, LLC, a joint venture between Korean broadcasters KBS, MBC and SBS. Part of Kocowa’s line-up of K-dramas that feature K-pop stars are “While You were Sleeping” with Suzy, “Man Who Sets the Table” with SNSD’s Soo-Young, and the hit series “School 2017” with Gugudan Kim Se-Jeong.