Florida Fashion Shows Swim Week recently completed its latest edition in Orlando, Florida, United States hosting a three-day schedule of curated programming across several of the city’s exclusive venues. The multi-day event combined fashion, wellness, luxury lifestyle, and interactive brand activations.

Florida Fashion Shows Swim Week

Spearheaded by Florida Fashion Shows founder Nayrouz Olarte and the International Fashion Federation (IFF), the weekend was designed to position Orlando as a rising destination for high-end fashion, contemporary resort living, hospitality, and wellness culture.

Olarte noted that this edition demonstrated a clear demand for experiential luxury events that connect fashion, hospitality, and wellness. Looking forward, Olarte stated that Florida Fashion Shows intends to continue expanding its platform by introducing more international collaborations, designers, and curated experiences to the region.

Across the three days, the event drew a mix of designers, creatives, influencers, entrepreneurs, wellness brands, and lifestyle audiences from across Florida and Latin America. Following the conclusion of Swim Week, Florida Fashion Shows announced it will return to Orlando in November 2026 for its Fall Show edition.

Day 1

The event opened on the evening of May 29, 2026 with its initial runway presentations. The kickoff featured work from Orlando-based designer Claudia Gutierrez alongside Colombian designer Naiduth Geles, who presented ready-to-wear collections defined by refined feminine silhouettes.

Day 2

On May 30, 2026, the event transitioned toward health and self-care with the “Wellness Edit,” hosted at the Wave Hotel Lake Nona in Orlando. This daytime programming offered attendees activities centered on physical movement, recovery, beauty, and modern longevity, incorporating sessions in yoga, Pilates, and jiu-jitsu. Among the highlighted brand activations was CAAM Beauty, which demonstrated its cryotherapy-inspired facial ice tool created for skincare applications and makeup setting. VIP guests in attendance also participated in a private, one-on-one beauty and wellness discussion hosted by Colombian plastic surgeon Dr. Isabel Uribe of CliniQ.

Day 3

The final day of the series on May 31, 2026 introduced a Mediterranean-inspired setup designed to reflect a St. Tropez summer atmosphere through resort culture, vendor displays, and luxury activations. Renowned Colombian label Agua Bendita participated in the event, gifting apparel from its collections to selected Orlando-area influencers. Additional brand presence included Dios Mío Coffee, which distributed over 230 bags of coffee to attendees throughout the weekend. Furthermore, Stephanie Stegman and Naiduth Geles engaged directly with guests by presenting their respective products and collections via dedicated vendor experiences.

The weekend’s runway schedule concluded with a show from Colombian brand TNS, followed by the final presentation from Sea Salt by Laura Tobón. Recognized for its elevated coastal aesthetic and modern luxury approach to beachwear, the swimwear and resortwear brand closed the runway program with its signature feminine designs.