Cori Dionne “Coco” Gauff, 22, took to Instagram on June 10, 2026 to share new promotional images featuring her collaboration with the luxury Italian fashion label Miu Miu, showcasing their new Vivant leather bag. The update comes just as she prepares for her upcoming appearance at the 2026 Vanda Pharmaceuticals Berlin Tennis Open.
Based in Milan, Italy, Miu Miu was founded by Miuccia Bianchi Prada in 1993. The brand is a fully owned subsidiary of the Italian luxury fashion house Prada.
2026 Berlin Tennis Open
The 2026 Berlin Tennis Open is scheduled to take place at the Rot-Weiss Tennis Club from June 15 to 21, 2026. It will be played on outdoor grass courts.
The tournament is the 99th edition of the Women’s Tennis Association (WTA) German Open classed as a WTA 500 on the 2026 WTA Tour. Gauff is one of the singles main-draw entrants.
At the 2025 Berlin Tennis Open, which was held at the Rot-Weiss Tennis Club from June 16-22, 2025, Gauff finished in the second round of the singles category, which was won by Markéta Vondroušová of the Czech Republic. The American tennis player lost to Xin Wang of China, who became the runner-up.
Coco Gauff’s hair
Born in Delray Beach, Florida, United States, Gauff is known for her versatile and expressive hairstyles, rotating between intricate cornrows, boho braids, and classic buns. She frequently coordinates her hair aesthetic with her activewear, a trend seen at major tournaments like the Australian Open, where she seamlessly paired her long braids and gold accessories with a vibrant marigold yellow New Balance uniform.
Social media users had intensely scrutinized multiple aspects of Gauff’s look, ranging from her preppy wardrobe and minimal makeup to the natural texture of her hair. On April 9, 2026, she published an eight-minute TikTok video addressing the situation.
As the world’s highest-earning female athlete, Gauff commands an impressive portfolio of high-profile brand partnerships. In addition to sporting Miu Miu and New Balance collaboration apparel on the tennis court, she represents Carol’s Daughter, a prominent brand in the natural hair care industry.
For the Miu Miu campaign, Gauff was photographed on her own backyard tennis court holding the brand’s reimagined bowler-style leather carryall while dressed in a red polo shirt and a navy technical skirt. Her hair was styled in a simple, practical bun with minimal makeup applied.
Critics labeled Gauff’s hair “unpolished” and compared her clothing to historical eras. In response, she explained the practical and health-oriented reasons behind her styling choices:
- Hair Health: She actively avoids aggressively slicking down her hair because the process causes physical damage to her natural texture.
- Athletic Practicality: Given her demanding tennis schedule, keeping her hair in a functional bun is a daily necessity.
- Hair Type: As an individual with 4C hair, heavy styling products and high-tension styles are counterproductive to maintaining healthy hair.
Gauff firmly stated that she refuses to apologize for her natural appearance. Instead, she viewed the campaign as a vital opportunity for representation, emphasizing that if her 4C hair texture is deemed excellent enough to front a global launch for a major high-fashion house like Miu Miu, young girls with the same hair type should feel completely validated in their own daily lives.
Sovran Star 
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